Services

Customer Strategy

• 360 Degree Single Customer View
• Customer Acquisition
• Customer Usage / Growth
• Customer Retention
• Customer Engagement / Loyalty
• Customer Segmentation

Product Strategy

• Product Bundling
• Product Pricing
• Product Placement

Sales Planning

• Target Setting
• Sales Force Optimization
• Incentive Management
• Store Sales Drivers
• Inventory Management
• Store Layout Planning
• Retail Store Location Analysis

Marketing Analytics

• Marketing Mix Analysis & Optimization
• Pricing Analysis & Optimization
• Media Effectiveness Analysis & Optimization
• Trade Promotion Effectiveness Analysis and Optimization
• New Product Development Analysis
• Direct And Indirect Impact Of Branding Efforts On Sales
• Portfolio Strategy and Activation
• Brand Equity

Big Data Managed Services

• Extract and Load the Data
• Integrate and Prepare Data for Analysis
• Develop Machine Learning Models
• Visualize and Report Results

Machine Learning Models

• Supervised Learning – Neural networks, Gradient boosted models, Random forests etc.
• Unsupervised Learning – Clustering, Singular value decomposition etc.
• Statistical Learning – Linear and logistic regression, Generalized linear models etc.
• Bayesian Modeling – Markov models
• Advanced Modeling Techniques – Bagging, Boosting etc.

Data Loading & Transformation

• Data Extraction
• Data Cleaning and Transformation
• Data Harmonisation

Data Storage & Processing

• Data Warehouse Setup
• Database Management
• Cloud based Deployments

Data / Insights Dissemination

• Reporting and Data Visualization
• Customized Portals and Web–sites
• Custom Mobile Apps for easy user access

 
SAS - Certified Base Programmer for SAS9